White Hat Social Publisher takes your posts to Facebook and Instagram from within WordPress: when publishing, scheduled or with a button. With different templates for each network and no monthly fee involved.
Publishing a news article and then copying it manually to each network is one of those tasks that seem like two minutes but eat up the morning. There are services that automate it via a subscription; for a media outlet with several posts a day it becomes expensive for what it does.
Each network requires a different text
That is why these automations often turn out poorly. What works on Facebook —title, excerpt and link— looks odd on Instagram, because there the link cannot be clicked and it sends the image.
That's why the plugin has templates per network: you decide for each one whether it includes title, excerpt, link, tags and image. And from the post itself you can exclude a specific network or write a custom text for it, without touching the general settings.
Adding a network is not redoing it
Under the hood, each social network is a “provider” that fulfills the same contract. Facebook and Instagram are working; X is written and plugged in, but turned off, waiting for its API to stabilize. Adding LinkedIn tomorrow is writing a new class, not reopening the entire plugin.
That way of organizing it is the difference between a tool that survives network changes —which change a lot— and one that has to be discarded every two years.
Three ways to publish, depending on the day
Automatic, for the normal flow: you publish the post and it goes out on the networks. Scheduled, for editorial teams that prefer to spread the posts throughout the day instead of dropping five at once at nine in the morning. And manual, with a button, for when someone wants to
The three coexist, and that mix is what people end up using: almost no medium wants to everything to go out on its own, it doesn't even have time to send everything manually.
What it doesn’t do
It doesn't schedule content that doesn't originate from your website: it's a publisher of your posts, not an editorial calendar. It doesn't respond to comments or messages. And it doesn't dodge platform rules: it publishes via their official APIs, with what that entails —a business account on Instagram, for example, which is a requirement of theirs and not ours—.
And it doesn't guarantee reach. No tool can: what decides how many people see a post is each network's algorithm, and it changes without notice. What it does ensure is that the post always goes out, well‑formed and on schedule, which is the part that is in your control.
How it is delivered and what it includes
Everything we publish here originated from a real commission, and this is how it continues to be delivered: installed, documented, and with the code in the name of the payer. Maintenance —updates with prior backup, security review, and a margin of hours for small changes— is contracted separately.
You can see the rest of the pieces at our catalog of themes and plugins, or tell us what your site needs: the initial diagnosis is free and from there it turns out whether something custom is worthwhile or adapting what already exists.
Preguntas frecuentes
Do you need to pay for a separate service?
No. The plugin talks directly with each network's official APIs from your server. There's no monthly fee involved.
Can I leave a post out of a specific network?
Yes. Each post has its own settings: exclude a network, change the text for it, or not publish it anywhere.
Does it publish to X?
The provider is written and hooked up, but turned off. It will be turned on when its API stops changing every few months; we prefer that to promising something that breaks on its own.
How are the access keys to the networks stored?
Encrypted on your server, never in plain text and never in the browser.
